ABOUT SAPPL >>Vision, Mission & Values


Our vision and commitment to excellence is the driving force that seamlessly powers our success. Ever since our inception, we have been charting our way through great distances and amassing vast experiences and wisdom. We have ridden the waves of change, braved challenging headwinds, achieving improvement and success on our journey. Standing proud at the horizon of tomorrow, we embrace the challenges and opportunities to come knowing that our team will deliver a brighter future for our customers and shareholders. With core values that make us responsible corporate citizens, we are committed to doing business the Right Way, while making a sustainable, measurable difference to the world in which we work and live.


Excellence is a way of culture which leads to the innovation of our organisation. Our goal is to achieve “QUALITY rather than QUANTITY”.

We motivate our people to enhance the efficiency above global standards, and evolve strong professional work ethics to ensure consistency in quality and service to our customers.


Our Values are SACRED to us

  • Safety : Safety is a core value over which no business objective can have a higher priority.
  • Agility : Speed, Responsiveness and being Proactive, achieved through Collaboration and Empowering employees.
  • Care : Care for Stakeholders - our Environment, Customers and Shareholders – both existing and potential, our Community and our People (our employees and partners)
  • Respect : Treat all stakeholders with respect and dignity.
  • Ethics : Achieve the most admired standards of Ethics, through Integrity and mutual Trust.
  • Diligence : Do everything (set direction, deploy actions, analyse, review, plan and mitigate risks etc) with a thoroughness that delivers quality and Excellence – in all areas, and especially in Operations, Execution and Growth.